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Topics that will be covered
include...
- Developing
your "Operations and Store Procedures Manual", and Why you Need
one.
- Sharing
Orders with Other Papercraft Stores to Save Money and Expand
Selection
- Golden
Rules of Retailing - Exploring Turns, Margins, Sales/sq. ft.,
and why they are Essential to Your Success
- Finding
Your Niche - Ways to Distinguish Your Store from the Chains
- Regular
Email Blasts - How to Implement and why They are Necessary
-
Participating in a Multi-Store Event for Maximum Exposure
- Getting the
Most Bang for Your Advertising Buck
- Using
Shopatron to Expand your Sales
- Save Money
on Shipping Costs Every Day
- Making your
Sales Reps Work for YOU
-
Merchandising for Optimum Effect/Sales
- Employee
Promotions and Incentive Programs
- Finding and
Keeping Great Employees
- Is
Crafter's Home for You?
- The Basics
of Websites and Online Ordering
- If/When You
Decide to Sell Your Store - The Goodwill Formula
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